Africa’s Best Brands ’25: How five brands entered Hall of Fame

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In the May issue of African Business, out now, we look at the big funding squeeze impacting African startups. African startups attracted an estimated $2.8bn in new investments across 750 reported deals in 2024 – a 28% decline in the value of deals year-on-year and a 19% decline in the number of transactions. We ask investors what startups need to do to stand out from the crowd and thrive in the tough environment.