This article was produced with the support of Africa Brand Leadership Academy
With Covid disrupting our lives, many have had to pivot and/or embark on new careers or passions. Thebe Ikalafeng, Founder and Chairman of Brand Leadership, who has spent the best part of the last three years criss-crossing every country on the continent, has used the downtime to launch an education initiative focused on building great African brands.
For the past eight years, African Business has partnered with Brand Leadership, Geopoll and Kantar to research and rank Africa’s Most Admired Brands. Year after year, since the inception of the Brand Africa 100: Africa’s Best Brands survey in 2010, no more than 20% of the brands admired by Africans have been African brands.
Seeing that the situation was not improving spurred Ikalafeng to do something about it, and the result has been the launch of the Africa Brand Leadership Academy (ABLA). In the following interview he tells us about the thinking behind the Academy and what makes it unique.
Applications for courses are now open. To find out more about the Academy and how to apply visit www.abla.academy