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This article was produced with the support of AGL
AGL has unveiled its new customer testimonial campaign, reflecting its belief that the best measure of its expertise is the voice of those who trust it. In a series of videos, this pan-African scheme features leading customers in their sectors and markets as they talk about the tangible value and impact created from working with AGL.
Testimonials from major players in Africa’s economic development – across strategic sectors and in multiple countries – explain how AGL helps them enhance the performance and excellence of their operations. The initiative also reflects AGL’s firm belief that customers’ voices are the most credible proof of its expertise and impact across Africa.
“At AGL, we see our customers as our ambassadors. This campaign showcases authentic testimonials about our partnerships, covering a diverse range of markets, challenges and strategic priorities. It also reiterates our mission: providing our customers with reliable, innovative and tailor-made logistics solutions that can meet the challenges of a rapidly changing Africa,” said Philippe Labonne, Chairman of AGL.
A campaign that highlights AGL’s sectoral and geographical diversity
The campaign features multiple iconic local and international companies: Airtel and Eiffage – Telecommunications and construction, DRC; BIC and Ivory Cashew Nuts – Consumer goods and agri-food, Côte d’Ivoire; Innovent – Renewable energy, Namibia; Nokia – Telecommunications, Ethiopia; Ofi – Agribusiness, Cameroon; Roche – Healthcare, Morocco; Masterparts and Huawei – Automotive and telecommunications, South Africa; Toguna – Agribusiness, Mali and Bel and Biosene – Agri-food, Senegal amongst others.
According to Zakaria Tililani of Roche, “AGL delivered a tailored solution that met our global quality standards and storage requirements” while Mondu Mohlamonyane of Clarins praised AGL for improving “order tracking, inventory visibility and quality control.”
For Stevin du Plessis of Huawei, “AGL provided full customs clearance – from port, to warehouse, to final delivery.”
This diversity of AGL’s product offering and client base highlights the company’s logistics expertise and its deep understanding of Africa’s varied economic, regulatory and operational environments.
A multi-channel approach for continent-wide visibility
Designed using a multi-channel approach, the campaign takes place via: Television: broadcast on the main pan-African and international channels (including France24, BBC, SABC, Financial Times and Ecofin); Digital: sharing on partner sites and AGL social media (LinkedIn, Instagram, X and Facebook); Local media: TV and digital press adaptations within each key country and the event website: access to all videos on a dedicated page
Through the campaign, AGL is addressing its existing and future customers, partners and local communities, affirming its role as a trusted logistics partner and its capacity for innovation on a continental scale.
AGL is one of Africa’s most trusted logistics operators, offering logistics, port, maritime and rail solutions. With 23,000 employees in 50 countries, AGL relies on its in-depth expertise and wide experience to provide tailor-made innovative services to its African and international clients. AGL’s ambition is to make a lasting contribution to Africa’s transformation. The company is also present in Haiti, East Timor and Indonesia.
