Astellia launches Nova Analytics for service quality management, embedding advanced video QoE metrics

Astellia launches Nova Analytics for service quality management, embedding advanced video QoE metrics

Astellia, leading provider of network and subscriber intelligence for mobile operators, announced today that it enriches its Nova Analytics Business Intelligence solution to empower Service Operation Centers (SOC) with a Service Quality Management (SQM) application.

Nova Analytics offers mobile operators deep, end-to-end insights of the delivered service from a customer perspective, thus enabling a powerful service-centric approach. Hereby, they can ensure seamless service experience and successful adoption.

SOC teams can now measure the true customer experience for:

• Video services: YouTube, Netflix …
• Voice services: VoLTE, VoIP, VoWiFi, Viber, Skype, legacy voice …
• Messaging: email, SMS, MMS, instant messaging …
• Social media services: Facebook, Instagram, Snapchat …
• Many other services such as mobile money, web browsing, any specific URL, …

Customer’s service behavior can be analyzed for specific areas including hotspots, clusters, airports, etc. On top of this, Astellia’s data scientists have developed advanced QoE algorithms for video (time to play, freezes …) and all voice calls such as VoLTE, VoWiFi (MOS, jitter…) to mirror the real customer service perception.

By adopting Astellia’s SQM solution, mobile operators can ensure fast issue demarcation in case of service degradation, involving data science to predict problem root cause. Trouble tickets are allocated to the right teams for further investigations thereby accelerating resolution time. Service operations are then prioritized based on the number of impacted subscribers and cell value.

“With Nova Analytics’ predictive algorithms, we are preventing customer dissatisfaction by helping mobile operators manage service quality proactively. We will demonstrate Nova Analytics and share operator success stories at Mobile World Congress, booth 6G20, Hall 6,” says Jean-Pierre Thomas, Analytics Product Unit Director at Astellia.