Digitising agriculture – from the top down

Moroccan group OCP, one of the leaders in phosphate extraction and fertiliser production, is turning to new technologies to create a new ‘from mine to farmer’ model focused on its consumers’ needs. Internally, OCP engineers are embarking on a digital mission, to also help transform the company from within to be a digital first institution. By our special correspondent in Casablanca, Olivier Deau.